Visual Identity for Prospec

Designing a unique and cohesive visual identity for Prospec to stand out in the competitive construction and architectural industry.

Role

UX/UI Designer

Industry

Construction & Architecture

Duration

3 months

Stage 1. Research & Brand Analisys

Analyzed the industry to identify Prospec’s unique positioning within the construction and architectural sector.
Defined brand values and vision to establish a clear design direction aligned with market expectations.
Outlined key visual principles to ensure consistency and alignment with business objectives.

Stage 2. Concept Development

Developed the brand strategy, defining the core identity, tone, and visual direction to align with Prospec’s values and industry standards.
Created mood boards and inspirations to explore potential design directions and establish the brand’s visual tone.
Designed initial sketches and variations, testing different logo concepts and branding approaches before refining the final concept.

Stage 3. Visual Identity Design

Designed the logo, typography, and color palette to create a strong
and cohesive brand presence.
Developed key branding elements, including iconography, patterns and layout structures for consistency.
Tested identity across different contexts to ensure clarity, scalability
and versatility in application.

Stage 1. Research & Brand Analisys

Analyzed the industry to identify Prospec’s unique positioning within the construction and architectural sector.
Defined brand values and vision to establish a clear design direction aligned with market expectations.
Outlined key visual principles to ensure consistency and alignment with business objectives.

Stage 2. Concept Development

Developed the brand strategy, defining the core identity, tone, and visual direction to align with Prospec’s values and industry standards.
Created mood boards and inspirations to explore potential design directions and establish the brand’s visual tone.
Designed initial sketches and variations, testing different logo concepts and branding approaches before refining the final concept.

Stage 3. Visual Identity Design

Designed the logo, typography, and color palette to create a strong
and cohesive brand presence.
Developed key branding elements, including iconography, patterns and layout structures for consistency.
Tested identity across different contexts to ensure clarity, scalability
and versatility in application.

Stage 4. Brand Application & Prototyping

Applied brand identity across multiple touchpoints, including business cards, banners, posters, helmets, animations, letterhead, envelopes, and mobile graphics.
Created mockups and visualizations to showcase real-world branding applications and ensure consistency.
Tested brand elements in different formats and media to guarantee readability, flexibility, and usability.

Stage 5. Finalization & Brand Guidelines

Developed a comprehensive brand guideline, detailing logo usage, typography, and color specifications.
Presented the complete brand identity, emphasizing its functionality, uniqueness, and cohesive visual appeal.

Reflection

This project challenged me to create a cohesive and scalable visual identity for Prospec, balancing aesthetics with functionality. Developing the brand strategy from scratch and ensuring consistency across multiple touchpoints reinforced my ability to design structured and impactful branding solutions. Working within the construction and architectural industry deepened my understanding of practical brand applications, strengthening my approach to strategic and user-centered design.

Reflection

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